Are you struggling with a property that seems to linger on the market, garnering minimal interest and lowball offers? Kate W., realtor with Keller Williams Signature Partners, understands the frustrations that can come with such situations. In this success story, we'll explore how a challenging listing turned into a success story, demonstrating the incredible value of home staging in the real estate world.
Before Staging: A Languishing Listing
Kate’s journey begins with a property listed for $400,000. However, despite its potential, this home had been on the market for 65 days without much success. Only two low-ball offers had come in, and the feedback from potential buyers was concerning. It was time for a change.
The Decision to Stage
Recognizing the need for a fresh perspective, Kate decided to take the property off the market temporarily. During this time, they initiated a refresh of the master bathroom to enhance its appeal. Once the improvements were complete, the property returned to the market, still listed at $400,000. But here's where the magic happened: after seven days with no showings, Kate reached out to LoveLee Homes for their expertise in staging.
The Impact of Staging
The transformation was nothing short of remarkable. New photos were taken with the staging in place, and the response was immediate. Within just seven days of staging, the property received several full-price offers—a stark contrast to the previous 79 days on the market with minimal interest.
Unlocking Potential with Staging
So, how did LoveLee Homes address the initial concerns and unlock the potential of this property? They excelled at utilizing odd layouts to make them functional. For instance, a notably spacious living room was reimagined into two separate areas, showcasing to buyers how to optimize the space. Furthermore, a fabulous breakfast nook was created in a small corner of the kitchen, receiving praise from potential buyers in showing feedback.
The Buyer's Perspective
The impact was felt not only in the number of showings but also in how potential buyers engaged with the property online. Prior to staging, the property received minimal attention, with buyers typically looking at only 4-5 photos before moving on. However, after staging, the property garnered multiple showings daily, and the photo count showed that buyers were clicking through an average of 12-15 photos before moving on.
A Night-and-Day Difference
The showing feedback underwent a dramatic transformation as well. Before staging, the property received comments like "nice bones" and "great kitchen update," but there were concerns about the master suite's size. After staging, the narrative shifted entirely. Feedback now highlighted "huge bedrooms," a "beautiful & cozy breakfast nook," and a "gorgeous home."
The LoveLee Homes Experience
In summary, Kate’s experience with LoveLee Homes was transformative. Staging turned a house into a home, allowing potential buyers to envision their lives within the space. Kate had received bids from several staging companies but found LoveLee Homes to be competitively priced with an exceptional product. In her experience, the ROI from staging outweighed the staging costs, and it significantly reduced the days on market.
LoveLee Homes, with its experience, quality of service, and effective communication, emerged as the top choice. They proved to be a powerful tool for realtors in marketing properties and ensuring a successful sale.
So, if you're facing a challenging listing or looking to elevate your real estate game, consider the transformative power of home staging. Kate's success story is a testament to how LoveLee Homes can turn properties from stagnant to sought-after, making dreams come true for both sellers and buyers.